Welcome to our first blog post! Kicking off our upcoming launch, we’ll fill you in on a little inside info on who we are and where our idea behind our products came to life.The Idea
There are a few existing apparel labels with heating technology out there, but our founder, Crystal, couldn’t find any designs that went cute with an outfit nor did it do anything to elevate a look. To say the least, heated jacket styles were very blah and didn’t make you look twice. And so, BAM! Nu-Da the Label was born; heated technology in trendy outerwear designs, with our first collection featuring biker, denim and of course, the classic trench style. There was a huge gap in the heated apparel market for a brand that was positioned to serve the stylishly conscious! Style and functionality CAN come together, and here at Nu-Da we believe that keeping warm should not come at the price of a bad outfit. Days of rugging up under hundreds of layers and looking drab in cold weather, step aside thusly.Kickstarter
If you have been following our Facebook page (Nu-Da The Label
), our Instagram (@nudathelabel
) or any of our other social media, you would have known that we are launching our brand on a website named Kickstarter. Basically, Kickstarter is a site where people can post their projects (anything from art to movies to brand launches!) where it is then in the hands of the public to become a “backer” meaning, to pre-order the product so the creator reaches its funding goal before the campaign is over. Projects are entirely crowd-funded, and same with Nu-Da, if creators do not reach their first funding goal, they cannot use the existing funds to kick-start production and no one is charged any money. Of course, after our Kickstarter campaign is over, and we reach (hopefully surpass) our funding goal, we will be running our website to be our eCommerce store. So, fingers crossed for us, everyone!The Product
We believe that animals are meant to be models/best friends/ companions and not materials, so are proud to say that all materials we use are vegan-friendly. You may have seen pictures of our guest furry friends on our first photo shoot on our Instagram! So yes, despite it being so incredibly fluffy, the collar of our denim model is faux, so is the wool and suede material!
Inside the lining of each jacket are three carbon fiber heating elements located in the left chest, right chest, and mid-back. These heating elements are flexible and undetectable when wearing. Choose your toastiness with three heat settings - low, medium and high. All you need to do is plug in your Nu-Da rechargeable battery and simply hold down the LED button for 1-2 seconds and voila - instant warmth. The source of your warmth will remain a secret as the battery sits discreetly inside the jacket, undetectable from the outside. And, if it couldn’t get any more convenient, the battery doubles as a phone charger.Where do you get your very own Nu-Da Jacket
For now, just sign up to our newsletter and we will notify you once we have launched on Kickstarter.